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Listing and personal-brand content engineered to go viral in your market — and Engage, the AI that answers every lead it generates within minutes. We do the marketing and the lead conversion. Your deals stay entirely yours.
Supporting real estate professionals across Canada · Est. 2015
Illustrative example of a morning after posting
Skill doesn't show up in the feed. You can be the best negotiator on your board and still lose the listing to the agent a seller has watched forty times on Instagram. Attention now decides who gets the appointment — and attention goes to agents with a content system, not the ones posting whenever they find a spare hour.
And the leads you do earn are perishable. A buyer who DMs about a listing at 9:40 PM is usually messaging three agents at once — and meets with whoever answers first. If you're mid-showing, at dinner, or asleep, that lead is gone by morning.
Still prospecting the old way? Read why viral video beats cold calls.
The problem isn't effort — it's the absence of a system. Engineered hooks, daily posting, and instant follow-up are what the algorithm and the buyer both reward.
Illustrative scenario — your numbers will vary by market.
Every video creates enquiries — DMs, comments, sign calls, website and ad leads, listing enquiries. Engage answers each one in minutes, 24/7: it qualifies the lead, answers questions about the property, and books the showing or call directly into your calendar, then hands you the conversation with full context.
Then it keeps working: long-term buyer nurture, open-house follow-up, and past-client touchpoints that keep repeat and referral business coming — the follow-through most agents never have time for. See how a referral engine works.
Read the 5-minute conversion window — why the fastest response wins the client.
Illustrative scenario
The reach we engineer for versus ordinary posting — hooks, editing, and daily distribution instead of hoping the algorithm notices.
The growth we aim for with no added ad spend — Engage converting the attention your content already earns.
The following we've built running this exact system for ourselves — we use what we sell, every day.
Positioning targets and our own results — illustrative, not a guarantee of your outcomes.
To cover what this page describes in-house, most agents would need a videographer or editor plus a social media manager — or an agency retainer — and still have nothing answering leads at 9 PM. Here's the illustrative comparison.
Illustrative example only — actual costs depend on role, region, and scope. We'll map your real numbers on a free call.
Real estate advertising in Canada has rules, and they differ by province. Content we produce respects your regulator's advertising requirements — RECO in Ontario, BCFSA, RECA, the OACIQ, and their counterparts — and your brokerage's own policies: correct name and brokerage identification, proper use of the REALTOR® and MLS® marks, and no claims that would put your registration at risk. You approve everything before it posts.
Just as important is what we don't do: your deals. Treadstone never steps into your offers, your paperwork, or your files — your transactions stay entirely with you and your brokerage, start to finish. We do marketing and lead conversion. Full stop.
The frameworks behind posts that travel — and why most agent content doesn't.
ArticleWhy one recorded hour outworks a week of dialling.
ArticleWhy the fastest response wins the client — and how to be first every time.
ArticleWhat each costs, what each converts, and how the two compound.
Free guideA month of posts, planned and scripted — build momentum fast.
Free guideThe structure behind short-form videos that actually get watched.
Free guideAudit how fast your leads actually get answered — and what it's costing you.
Ask an ExpertAsk our team anything about content, leads, or AI — free.
Ask nowWe run the system. Our team writes viral scripts built on proven frameworks, you record on your phone, and we handle editing, captions, hooks, and daily distribution across your platforms. Most agents spend about an hour a week recording — everything else is done for you.
Listing walkthroughs with engineered hooks, neighbourhood breakdowns, market explainers, and personal-brand storytelling. The goal isn't virality for its own sake — it's being the agent your market has already watched when they're ready to buy or sell. We track what your market responds to and double down.
Within minutes, around the clock. Whether it's a DM on a listing video, a website enquiry, an ad lead, or a sign call, Engage answers instantly, qualifies the lead, and books the showing or call straight into your calendar — then hands you the conversation with full context.
Yes — always. Everything is published on your accounts, in your name, under your personal brand. The audience we build is yours, and it stays yours.
Yes. Content is produced to respect your provincial regulator's advertising requirements — RECO in Ontario, BCFSA, RECA, the OACIQ, and their counterparts — and your brokerage's own policies: correct name and brokerage identification, proper use of the REALTOR® and MLS® marks, and no claims that would put your registration at risk. You approve content before it goes live.
No — by design. Your transactions stay entirely with you and your brokerage, start to finish. Treadstone does two things for real estate professionals: viral marketing that earns attention in your market, and Engage, which converts that attention into booked appointments.
About an hour a week for most agents. We send you scripts, you batch-record on your phone, and the system does the rest — editing, captioning, posting daily, answering leads, and reporting what's working.
A fraction of it. Replacing this in-house typically means a videographer or editor plus a social media manager — and still nothing answering leads at 9 PM. You get the full content engine plus Engage for one flat monthly fee. We'll map your exact numbers on a free call.
Book a free call. We'll look at your market, your current content, and your lead flow — and show you exactly what the content engine and Engage would change, with real numbers.
No obligation · 15 minutes · Built for Canadian real estate