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Mortgage Professionals Canada's 2026 survey found broker usage at a five-year high — 38% of recent homebuyers overall, and 48% among first-time buyers.
of recent Canadian homebuyers used a mortgage broker in 2025
— up from just 32% in 2024, and 48% among first-time buyers.
Mortgage Professionals Canada, The Broker Advantage Report (2026)
First-time buyers are the fastest-growing broker segment, but every group grew year-over-year.
2025 broker usage share by buyer segment. Source: Mortgage Professionals Canada, The Broker Advantage Report, based on a Bond Brand Loyalty survey of nearly 2,000 Canadians, February 2026.
Broker share hit a five-year high in 2025: 38% of recent homebuyers used a broker, up six percentage points from 32% in 2024 — the fastest year-over-year gain MPC has recorded.
First-time buyers lead the shift: 48% of recent first-time buyers used a broker, a 10-point jump from 2024, as new entrants lean on brokers to navigate stress-test math and program eligibility.
Quebec saw the sharpest regional gain: broker share in Quebec rose 14 points year-over-year to 44%, even as banks remain the dominant funding partner nationally.
Advice, not just rate, is driving the switch: 40% of first-time buyer broker clients cited help understanding their options as a reason to use a broker, up 14 points from 2024 — access to the best rate (54%) still leads, but the gap is narrowing.
| Buyer segment | 2025 broker share | Change vs. 2024 | Note |
|---|---|---|---|
| All recent buyers | 38% | +6 pts | Five-year high |
| First-time buyers | 48% | +10 pts | Highest of any segment |
| Other recent buyers | 42% | — | Repeat/move-up buyers |
| Quebec buyers | 44% | +14 pts | Largest regional gain |
Source: Mortgage Professionals Canada, The Broker Advantage Report (2026), based on a Bond Brand Loyalty survey of nearly 2,000 Canadians, February 2026.
of broker clients would recommend their broker to family or friends — a five-year high
MPC
of broker clients say they would use a broker again for their next mortgage
MPC
of broker-originated mortgages in 2025 closed with a big bank lender
MPC
of broker clients cite access to the best rate as their top reason for using a broker
MPC
Broker share is growing fastest exactly where capacity is tightest — first-time buyers, who need the most hand-holding on documents, programs and stress-test math. Winning that share means having the fulfillment bandwidth to serve more first-time files without slowing down service on existing clients. It also means leaning into the advice angle MPC's data shows is now a bigger draw than rate alone.
Last updated August 1, 2026. Each figure carries its source; projections are labelled. Page reviewed on every major source release. Information only — not advice.
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