Treadstone Associates
Ask an Expert · 3 min read

Can family members elect any price they want on a rollover into a holding company?

An elected amount under section 85 is a choice within limits, and one of those limits is aimed specifically at related-party transfers.

Treadstone Associates · Updated 2026

Short answer

No. Paragraph 85(1)(e.2) overrides the elected amount whenever the fair market value of the property given up exceeds what was received back and it is reasonable to regard the excess as a benefit the taxpayer wanted conferred on a related person — unless the recipient is a corporation wholly owned by the taxpayer, which is carved out of the rule entirely.

The rule: the benefit-conferral override

Paragraph 85(1)(e.2) applies wherever “it is reasonable to regard any part of the excess as a benefit that the taxpayer desired to have conferred on a person related to the taxpayer (other than a corporation that was a wholly owned corporation of the taxpayer immediately after the disposition)”. Where it applies, the elected amount is overridden regardless of what the parties actually agreed on — the family cannot simply choose a low number to shift value to a related shareholder without engaging the rule.

When it changes

The parenthetical carve-out is the whole game: a transfer into a corporation wholly owned by the taxpayer, immediately after the disposition, does not engage paragraph (e.2) at all, even where a related person later benefits indirectly through their own shares in that holdco. The same family plan can trigger the rule or not depending only on whether the related person holds a personal, day-one interest in the transferee corporation.

Where this played out — Case Files

In one estate freeze, an elected amount at cost was overridden the moment part of the value landed on a related shareholder. A companion file runs the same family plan through the wholly owned holdco itself instead, and the rule never engages at all — the two are worth reading together.

Sources

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