AI Automation for Marketing
Your marketing team is two people. The workload isn’t.
We automate the marketing work your business already does — building the campaign, cleaning the list, cutting one asset into ten, pulling the numbers together on Monday — inside Mailchimp, HubSpot, Shopify or whatever you are already paying for. If you would rather hand the marketing itself to us, that is Growth & Marketing; this page is about the work that stays in-house.
What it is
The marketing function, minus the repetitive half.
Most Canadian businesses under a hundred staff do not have a marketing department. They have one marketer, or an owner doing it at night. The bottleneck is almost never ideas — it is the assembly work between the idea and the send: rebuilding the same campaign in Mailchimp, exporting three reports to answer one question, chasing which list is allowed to receive what.
Built on the marketing tools you already pay for, not a new platform.
Campaign builds, list hygiene and reporting handled the same way every time.
Your marketer approves the copy and the send — nothing goes out unreviewed.
Consent and unsubscribe handling built to CASL rules from the first campaign.
How it works
From a marketing to-do list to a running system.
Audit
We sit with your marketer for a week’s worth of real work and write down every repeated step.
Connect
We wire the automation into HubSpot, Mailchimp, Shopify or GoHighLevel — whatever holds the list today.
Automate
The assembly work runs itself: builds, segments, repurposing, the Monday report.
Approve
A person still reads the copy and presses send. Consent state is checked before anything queues.
What you get
Four deliverables, one marketing function that keeps up.
Campaign assembly
Briefs turned into built, segmented, scheduled campaigns in your existing email and CRM tools.
Content repurposing
One long asset cut into the posts, emails and product copy it should have produced anyway.
Reporting rollups
One weekly view pulled from your ad accounts, email platform and Shopify or CRM, without the export dance.
List & consent hygiene
Duplicates merged, bounces cleared, and CASL consent state tracked so a send is never a guess.
On-page insights
Reading on automating the marketing function.
Automating Campaign Reporting Without Hiring an Analyst
How to get one weekly marketing number set without three exports and a spreadsheet.
6 min read
Keeping CASL Consent Records Straight in Your CRM
What express and implied consent actually have to look like in your list.
5 min read
Turning One Piece of Content Into a Month of Marketing
A repeatable way to get ten usable assets out of the one you already made.
7 min read
Case study
A Canadian retailer, from one overloaded marketer to a marketing function that keeps pace.
A multi-location retailer ran everything through one marketing coordinator and a Mailchimp list nobody trusted. We automated the campaign build, the Shopify and ad reporting, and the consent record. The same coordinator now ships the calendar instead of chasing it.
Representative engagement. Figures illustrative.
Why marketing ops is the first thing to automate
The work between the idea and the send.
Assembly, not ideas
The bottleneck in a small marketing team is rarely creative — it is the repeated build, segment and export work around each campaign.
Minutes, not hours
What pulling a weekly performance view looks like once the ad, email and store data land in one place on their own.
Same team, more shipped
The practical effect of automating assembly: the calendar gets published instead of slipping a week at a time.
Figures are illustrative, drawn from general industry patterns, and not specific to any client engagement.
The cost of waiting
The campaign that never shipped cost more than the one that underperformed.
Silent capacity loss
A marketer who spends the week assembling has no week left for the work you actually hired them to do.
Consent drift
Lists that are merged, imported and never cleaned turn into a CASL problem long before anyone notices.
A widening gap
Competitors whose marketing assembly runs itself publish on schedule while yours waits for someone to have an afternoon.
Figures are illustrative and directional, not a forecast for any specific organization.
Marketing Learn Hub
Reach a confident AI decision — without having to become the expert.
A working library for the person who actually owns marketing in a Canadian business — often alongside three other jobs. Plain answers on what to automate first, how to keep a list clean and CASL-compliant, and how to get a month of marketing out of one good asset.
Decide in a week, not a quarter
Short, plain-language answers so you can green-light a use-case with confidence.
Numbers you can take to the board
Benchmarks and cost models that drop straight into a leadership deck.
Get your team fluent
Guides and courses that make non-technical staff comfortable working with AI.
What's inside
Ready to get the assembly work off your marketer’s desk?
A discovery call is 30 minutes. You’ll leave knowing which part of your marketing week is worth automating first.