Treadstone Associates
Case File · Rollover Equity

Rolled equity behind a preferred strip

Anonymised, illustrative composite. A founder's rollover was described as 20% of the company. It was 20% of the common shares — junior to a preferred strip whose own accrual, at an unchanged exit value, left nothing for common at all.

Treadstone Associates · Updated 2026

At a glance

  • • British Columbia acquisition of a specialty manufacturer at a $48,250,000 enterprise value. The private equity sponsor funded $38,600,000 as 8% cumulative, compounding preferred shares of the acquisition vehicle, ranking senior to common with a 1x liquidation preference.
  • • The founder rolled the remaining $9,650,000 of value as common shares — pitched in the deal room as “20% ownership going forward.”
  • • No statute prescribes a preferred strip's rate, compounding or seniority. Corporate statutes enable a corporation's articles to attach those rights to a class of shares; the articles and shareholders' agreement set the actual terms.
  • • Four years later, at an unchanged $48,250,000 enterprise value, the preferred's accreted claim had grown to roughly $52,520,000 — more than the entire company was worth.
  • • On a sale at that value, the preferred absorbed 100% of the proceeds. The founder's “20%” common stake was worth nothing, not because the business had lost value, but because it had not gained enough to clear the preferred ahead of it.

The situation

A private equity sponsor acquired a specialty manufacturer for a $48,250,000 enterprise value. The sponsor funded $38,600,000 of that value through preferred shares of the acquisition vehicle carrying an 8% cumulative, compounding preferred return and a 1x liquidation preference, ranking senior to common on any distribution or sale. The founder, staying on to run the business, rolled the remaining $9,650,000 of value into common shares of the same acquisition vehicle. In the deal room, that was described to him as receiving “20% ownership going forward.” The figure was accurate as a percentage of the acquisition vehicle's common shares. It said nothing about what those common shares would actually be worth once the preferred sat ahead of them.

The problem

Rollover equity is priced against the deal's headline value, but paid out against the acquisition vehicle's own capital structure — the articles and the shareholders' agreement, not the purchase agreement for the target. Nothing in the founder's rollover paperwork disclosed the preferred's compounding rate or its seniority in a way that connected it to what his own common stake would be worth on exit. The founder's own counsel reviewed the rollover mechanics and the tax result; nobody modelled the waterfall at a range of future exit values.

The numbers

Four years after closing, the business's enterprise value was unchanged at $48,250,000. Compounded annually at 8%, the preferred's $38,600,000 principal had accreted to roughly $52,520,000 — already more than the entire company was worth. On a sale at that value, the preferred's claim absorbed 100% of the proceeds, leaving $0 for common. The founder's rolled stake, on paper 20% of the acquisition vehicle, was worth nothing at an exit value the business had not lost — it simply had not grown enough to clear the preferred first.

The rule that decided it

No statute sets a preferred share's compounding rate, its seniority over common, or how a waterfall on exit is calculated. What a corporate statute does is enable a corporation to create that structure through its own constating documents. The Canada Business Corporations Act provides, at section 24(4), that “the articles may provide for more than one class of shares and, if they so provide, (a) the rights, privileges, restrictions and conditions attaching to the shares of each class shall be set out therein.”

Read the unit. Section 24(4) is permissive, not prescriptive — it tells a corporation it may attach whatever rights the parties negotiate to a class of shares, and requires that those rights be recorded in the articles. It does not decide what the rate should be, whether it compounds, or where the class ranks. All of that is negotiated and lives in the acquisition vehicle's own articles and shareholders' agreement, documents the founder's rollover paperwork referenced but did not itself contain, and that a rollover percentage quoted in a term sheet does not, on its own, disclose.

A validly adopted capital structure is not automatically the end of the analysis. The CBCA's oppression remedy, at section 241(2), lets a court intervene where the conduct of a corporation or its affiliates “is oppressive or unfairly prejudicial to or that unfairly disregards the interests of any security holder, creditor, director or officer”, assessed against the shareholder's reasonably held expectations. Lack of adequate disclosure of material information to a minority shareholder is a recognized factor. That makes section 241 a real candidate here, not a settled defence for the founder: he was not kept from the documents. His own counsel reviewed the rollover mechanics before he signed, and the preferred's rate, compounding and seniority were set out in the acquisition vehicle's articles and shareholders' agreement — documents he had access to. What was missing was a model connecting those terms to what his rollover would be worth on exit, not the terms themselves. Oppression protects a shareholder's reasonable expectations against unfair conduct; it does not extend to a party's own failure to have already-disclosed terms explained to it, which weakens a claim on these facts considerably even though the statute would, on different facts — genuine concealment of the terms, for instance — reach exactly this kind of grievance.

The outcome

The founder's counsel considered a section 241 oppression application and advised against it. The preferred's terms were validly adopted, disclosed in the constating documents, and reviewed by his own lawyer before signing — the kind of record that leaves little room to argue his reasonable expectations were violated by anything other than his own side's failure to model what those terms meant. There was no unwind and no settlement to negotiate. His only leverage was operational: as the executive running the business post-closing, he negotiated a management incentive pool carved out ahead of a portion of the preferred's return on any future sale, a fix for the next exit rather than a remedy for this one.

What it would have cost otherwise

Modelling the waterfall against a range of exit values before signing — not just at the entry valuation — would have shown the founder exactly what his rolled equity was worth at a flat, a modestly grown, and a declining exit, and given him a basis to negotiate a floor, a smaller preferred rate, or a shorter compounding period before the rollover closed, when he still had leverage to ask for one.

The tell

The tell was in the language, not the documents. Every conversation used “20%” as if it referred to 20% of the company's total value. It referred to 20% of one class of shares, ranking behind another class whose own return compounded every year the deal stayed unsold — a distinction the rollover discussion never made explicit.

Takeaways

  • • A rollover percentage describes a class of shares, not a share of enterprise value — read the articles and shareholders' agreement, not just the term sheet, to know what a “stake” is actually worth.
  • • The CBCA and equivalent provincial statutes let a corporation's articles attach whatever rights the parties negotiate to a share class; they do not set the rate, the compounding, or the seniority — that is entirely a matter of negotiation.
  • • Model the waterfall against a range of exit values before rolling equity, including a flat or declining one — a compounding preferred can consume the entire enterprise value well before a common holder sees a return.
  • • Negotiate protection at signing: a floor, a shorter compounding period, or a smaller preferred rate are all easier to obtain before the rollover closes than after.
  • • The CBCA oppression remedy is a real, available claim for a rolling minority shareholder whose reasonable expectations are unfairly disregarded — but it protects against unfair conduct, not against a party's own failure to have already-disclosed terms modelled for economic effect; disclosure in the constating documents, reviewed by counsel, is a hard fact for a section 241 claim to get past.

Sources

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