A core Toronto listing book runs on TRREB's monthly numbers and on TRESA's rulebook in roughly equal measure — the market tells you what a listing is worth, and the regulator tells you what you are and are not allowed to do while marketing it. Here is what July 2026's release says, and the RECO bulletins that govern the mechanics of running a listing day to day.
Market signals
New listings falling almost twenty times faster than sales — 17.8% versus 0.9% — is the number to lead with when a seller is hesitating: the competition a new listing is walking into is thinner than it was a year ago, even with sales themselves down slightly, per TRREB's own July data. That combination tends to support pricing discipline rather than aggressive discounting, since a shrinking new-listing pipeline is not the same signal as falling demand.
For block-by-block pricing inside the core, TRREB's own quarterly Community Housing Market Reports break the market down to the neighbourhood level rather than the board-wide average — confirmed live, current through Q1 2026 for Toronto Central. Use the board-wide figures above to frame the overall trend, and the community report for the specific pocket a listing sits in.
Ontario has no “customer” category at all under TRESA (effective December 1, 2023): “there is no equivalent to a customer or a customer agreement under TRESA”, per RECO Bulletin 2.6. A person who has not signed a representation agreement is a self-represented party, and self-represented party is explicitly not a renamed version of the old customer relationship, per the same bulletin. Offering an unsolicited opinion on what someone's home is worth can create an implied representation agreement even without a signature, per RECO Bulletin 2.7 — a real trap for a listing agent fielding a casual value question from a neighbour of a current listing.
On lockboxes: they may only be installed with the seller's written consent, and an agent must not share the access code with anyone, including a buyer client without the seller's express written consent, per RECO Bulletin 7.2. On advertising a sold property: you may not identify a party, a specific property, or the price unless the relevant party has consented in writing, per RECO Bulletin 5.4, and both seller and buyer consent is required to publish price or terms at any stage, per the same bulletin.
On advertising generally, the brokerage name is mandatory in every ad, including team ads and must match your RECO registration exactly — short forms and nicknames are not permitted for either the brokerage or the agent's name, per RECO Bulletin 5.1.
Related regional briefs: York Region listing conditions, read plainly and Waterloo Region: what listings do here.
No — TRESA eliminated the category entirely as of December 1, 2023. “customer relationships and customer agreements are not permitted under TRESA”, per RECO Bulletin 2.6. A person is either a represented client or a self-represented party, and RECO is explicit that the two categories are not interchangeable, per Bulletin 2.7.
Not without the seller's express written consent, per RECO Bulletin 7.2 — RECO's bulletin is explicit that this applies even to a buyer client, not just a stranger.
A short call is enough to see how AI-assisted workflows keep TRESA compliance and market tracking in the same place.
