Treadstone Associates
Case File · Asset Purchase Mechanics

The customer list that did not survive the handover

Anonymised, illustrative composite. The confidential information memorandum listed 40 active customer contracts as the core of the target's value. Ninety days after closing, a fund found out how many of them had actually changed hands.

Treadstone Associates · Updated 2026

At a glance

  • • A fund acquired substantially all the assets — not the shares — of an industrial services business, valuing the target's roughly 40 recurring customer contracts as its core asset.
  • • Diligence reviewed the contracts for term and pricing but did not systematically flag which ones contained assignment-consent or change-of-control language.
  • • Roughly a quarter of the contracts, representing a disproportionate share of recurring revenue, required the customer's written consent to assign — consent nobody had sought before closing.
  • • Under ETA s.167(1)(b), taking effect through s.167(1.1)(a), the seller and buyer could still jointly elect so that no GST/HST was payable on the going-concern sale; that election had nothing to do with, and did not cure, the unassigned contracts.

The situation

A fund structured its acquisition of an industrial services business as an asset purchase, buying the equipment, the brand, the employees and — on paper — the customer book, while leaving behind the target corporation's legacy liabilities. The confidential information memorandum presented roughly 40 active service contracts as the deal’s core value, most running two to five years with automatic renewal.

The asset purchase agreement listed those contracts on a schedule and included a general assignment clause purporting to transfer “all right, title and interest” in each one to the buyer as of closing.

The problem

A contract is a bundle of rights and obligations between specific parties, and an assignment clause in a purchase agreement between buyer and seller does not, by itself, bind a third-party customer who never signed it. Treadstonelaw’s own guidance on this exact gap is direct. Without the consent the contract requires, “a buyer can leave the closing table believing it has bought a customer base that, legally, hasn’t come with the deal at all”, and “the buyer may not actually be entitled to enforce — or benefit from — that agreement going forward.”

Roughly ten of the forty contracts, when finally read line by line after a billing dispute three months post-close, contained exactly that requirement — either an express assignment-consent clause or a change-of-control clause the seller’s side of the deal had not triggered on a share sale, but a genuine asset transfer plainly did. Nobody had asked those customers for consent before closing, because nobody had systematically sorted the contracts by clause type before the schedule was built.

What it actually cost

The exposure was not abstract. One customer, on discovering the change of vendor had happened without its written sign-off, treated the switch as a breach of its own contract and used the leverage to renegotiate pricing downward before agreeing to consent retroactively. Another two smaller accounts simply walked, on the view that an unconsented assignment released them. As the same guidance puts it, servicing a customer without formal consent creates risk on both sides of the deal: “The customer could treat the change as a breach, the seller could remain contractually exposed, and the buyer may not actually have enforceable rights under the agreement.”

None of this touched the deal’s GST/HST treatment, which is a separate question entirely — and worth pinning precisely, because the going-concern election is habitually cited to the wrong subsection. ETA s.167(1)(a) deems the supplier to have made “a separate supply of each property and service that is supplied under the agreement”; s.167(1)(b) then permits a joint election in prescribed form, “except where the supplier is a registrant and the recipient is not a registrant.” It is s.167(1.1)(a), not s.167(1), that produces the result the parties wanted: where the election is made and, if the recipient is a registrant, filed with the Minister by the filing deadline for the recipient’s first reporting period in which tax would otherwise have become payable, “no tax is payable in respect of a supply of any property or service made under the agreement” — subject to three carve-outs that survive the election: a taxable supply of a service still to be rendered by the supplier, a taxable supply of property by way of lease, licence or similar arrangement, and, where the recipient is not a registrant, a taxable sale of real property. The parties here met those conditions. But the election governs the tax treatment of the asset sale and nothing else. It has no bearing on whether an individual customer contract was validly assigned, and closing it cleanly gave the fund no comfort at all on the contract-consent problem sitting underneath it.

A trap that outlasts the deal structure

The same guidance flags a wrinkle the fund had not fully appreciated going in: change-of-control clauses in a customer contract can bite even where a future deal is structured as a share purchase rather than an asset purchase — a structure many buyers assume avoids assignment problems entirely because the contracting corporate party never technically changes. A change-of-control clause is triggered by the change in ownership itself, not by which legal entity is named on the contract, so a buyer cannot structure its way around a genuine change-of-control right just by buying shares instead of assets. Every material contract, on either structure, needs its assignment language and its change-of-control language checked separately — they are not the same clause, and they do not fail the same way.

The fix, going forward

The fund's counsel went back through every remaining contract and built a consent-tracking schedule from scratch: assignment language, change-of-control language, any “consent not unreasonably withheld” qualifier, and an absolute-prohibition flag where one existed. Consent letters went out to the remaining flagged customers, most of whom signed without incident once asked directly rather than presented with a fait accompli.

For the fund's next asset deal, the diligence checklist changed permanently: every contract scheduled for transfer is now sorted by assignment-clause type before signing, consent requests go out during the exclusivity period rather than after closing, and unconsented-but-material contracts become an express closing condition rather than an assumed formality.

Takeaways

  • • In an asset deal, a contract does not transfer just because the purchase agreement says it does — a third-party customer's own consent-to-assign or change-of-control language controls.
  • • Sort every material contract by clause type during diligence, not after a customer disputes the handover. Consent requested in the exclusivity period is routine; consent requested after the fact is leverage handed to the customer.
  • • A valid GST/HST business-sale election — made under ETA s.167(1)(b) and taking effect under s.167(1.1)(a), with three carve-outs that still attract tax — settles the tax treatment of the sale. It does nothing for, and should never be confused with, whether the underlying customer contracts actually assigned.
  • • Make unconsented, revenue-material contracts a closing condition, not a post-closing cleanup item.

Sources

  • Excise Tax Act, s.167 — marginal note Supply of assets of business. s.167(1)(a) deems a separate supply of each property and service; s.167(1)(b) permits the joint election except where the supplier is a registrant and the recipient is not; s.167(1.1) Effect of election carries the filing requirement and the “no tax is payable” rule, with its three exceptions.
  • Treadstone Law — customer contract consents on an asset purchase — source of both quoted passages on unconsented assignment and the risk it creates on all three sides. It is the on-point source for the consent problem; it does not address the GST/HST election.
  • Treadstone Law — the HST going-concern election on a business sale — confirms the election is a joint one the parties must actually make, that it “generally depends on both being registrants,” and that it requires acquiring “all or substantially all of the property necessary to carry on the business.” It does not set out the s.167(1.1) carve-outs; those come from the Act.

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